Privacy Policy

Tierly (“we”, “our”, “us”) provides infrastructure for creators to build and manage their own independent websites under their own domain names.  This Privacy Policy is part of our Terms of Use, and describes how we collect, use, and share information.

Who We Are

Tierly is a New Zealand-based company that offers a platform for creators to manage content, subscriptions, and audiences through custom-branded websites. While we host the technology, each creator is responsible for the content and activity on their own site.

Subscribers

A subscriber is any user who purchases content, subscribes to a membership, or engages in a transaction on a site hosted by Tierly — whether directly through Tierly’s core platform or through a creator’s custom-branded site powered by Tierly infrastructure.

Creators

A creator is an individual or business who creates a site through Tierly to offer memberships, subscriptions, or other content to subscribers who support their creations. Creators are responsible for managing the content, memberships, and all interactions with subscribers on their site.

Information You Provide Tierly

This is information that you provide to us through text fields, such as your name, payment information, and benefits. The information of this type that we require you to provide differs depending on whether you create an account, become a subscriber, purchase a subscription or other offering, otherwise engage with a creator, or become a creator, which can include:

• first and last name/surname;
• email address;
• phone number;
• username;
• password;
• county and state/province of residence.

You may also have the option to sign up for Tierly using a Facebook, Google, or Apple account. We will ask for permission to access basic information from your Facebook, Google, or Apple account, such as your userID, full name, email address, and profile picture. You can choose to stop sharing that information with us at any time by going to Facebook, Google, or Apple to remove Tierly’s access to that account and your ability to use it to log in to Tierly. In order to use an account with one of these companies to sign up for Tierly, these companies may require you to share personal data with them, including information about your usage of Tierly. As applicable to you, please consult the Facebook, Google, and Apple privacy policies to learn more about that.

You may also have the option to add more information to your public profile, such as a location, social media links, and an about section, which we store along with the other information that we collect.

Payment Information

Tierly does not store your full payment details such as credit or debit card numbers. Instead, we store limited identifiers such as your Stripe Customer ID and Subscription ID to manage your access to subscription content and maintain billing status. These are securely passed and managed by our third-party payment processor, Stripe.

All payment transactions are handled by Stripe or other trusted third-party payment partners. When you make a payment, your information is submitted directly to the payment partner. Please refer to the Stripe Privacy Policy or any other applicable provider’s policy for more details on how your data is handled.

If your selected payment partner collects additional details — such as your name or email — this data may be shared with Tierly to help us fulfill your purchase, communicate with you about your subscription, and provide technical support if necessary.

Subscription and Support Data

We track the creators you subscribe to and the specific offerings or memberships you purchase, including any digital benefits associated with those purchases. If a creator offers physical benefits (such as merchandise or printed materials), you may be asked to optionally provide shipping information, which may include your name, address, and phone number. This information will be shared with the creator solely for the purpose of delivering those benefits.

To help determine tax applicability, fraud prevention, or comply with legal obligations, we may derive your location based on your country of residence, IP address, and/or payment method used.

Creating a Site

To become a creator on Tierly, you must set up a page that clearly describes the content you are creating and any benefits that subscribers may receive by purchasing a membership or supporting your work.

Payment Information:

To receive payouts, you must create an account with one of our trusted third-party payment partners, such as Stripe. If you choose to use a payment partner like PayPal or others, you may be required to provide additional personal data, including your name, email address, and/or payment details. These partners may provide certain information back to Tierly to facilitate your payout.

Tax Information:

As part of our legal obligations, we require creators to provide certain tax-related information for income reporting and compliance purposes. Depending on your location and the nature of your creations, the information you may need to provide includes:

• Full name (or business name)
• Email address and phone number
• Country of residence and citizenship
• Tax identification number (e.g., TIN, VAT number, or other equivalent)
• Bank account information (for payouts)
• Social Security Number (SSN) or Employer Identification Number (EIN) (for U.S.-based creators)
• Proof of identity or ID card (if requested for compliance purposes, but only required if your content falls under certain categories, including adult content)
• Date of birth (and place of birth if applicable)
• Nonprofit registration number (if you are a nonprofit entity)

Age Verification & Self-Identification

While we do not currently conduct full ID verification for creators, creators offering adult content or 18+ material must self-identify as such by selecting the appropriate checkbox during onboarding. By marking this checkbox, you affirm that you are over 18 years of age and comply with all legal requirements related to adult content in your jurisdiction.

Creators offering adult content must also ensure they comply with all applicable local, national, and international laws regarding the creation and distribution of such material. If your content involves adult themes, please be aware that we may need to request further verification if required by payment processors, regulatory authorities, or our internal policies.

Creator Responsibility

As a creator, you are solely responsible for ensuring that all content uploaded to your site complies with Tierly's Terms of Service, Acceptable Use Policy, and applicable laws. This includes verifying the age and consent of any individuals depicted in your content (if applicable) and ensuring that no illegal, harmful, or abusive material is uploaded.

Tierly provides the infrastructure to allow creators to publish content, but we are not the publisher of that content. We reserve the right to remove any content that violates our policies or legal obligations upon discovery or notification, which may include removing your site and/or suspending your account.

If you see content that violates our Acceptable Use Policy, including illegal, harmful, or inappropriate material, you are encouraged to report it immediately. This includes, but is not limited to: posts, comments, messages, or any other user-generated content across the platform.

Reports can be submitted directly to our moderation team at report@tierly.me. We take all reports seriously and will investigate promptly. Violations may result in content removal and account suspension or termination, depending on the severity of the offense.

Additional Information We Collect

We collect minimal personal data, including:

• Basic Account Information – such as email, name, and password (hashed).
• Usage Data – including IP addresses, browser type, and general device information.
• Payment-Related Information – passed securely to our third-party payment processor (we do not store payment card data directly).
• Creator Content – including uploaded media and site configuration data.
• Cookie Information (further detailed in our Cookies Section).

We do not collect physical addresses, government IDs, or sensitive personal data unless explicitly required and disclosed (e.g. for legal compliance in future).

Messages and Comments on Tierly

When you send or receive messages or when you post or are mentioned in comments or messages on Tierly, we collect the contents of those messages and comments as well as information about related activity, including the timestamp of those messages and comments and who has viewed those messages or comments.

Information from Third-Party Accounts

After creating a Tierly account, you may be able to connect your social media account(s) (e.g. Twitter, Facebook, YouTube, TikTok, and Twitch) with Tierly and we may collect and store some information related to those accounts, including:

• profile information, including user ID, username, page name, and/or profile picture;
• follower and/or subscriber counts;
• relationship graph, including accounts you follow and that follow you;
• post and/or upload counts; and/or
• view, like, and/or comment counts.

You may also grant Tierly access to these third-party accounts in order for some Tierly features to operate. When you connect such a third-party account to your Tierly account, that third-party service will typically present a page that describes the information that Tierly can access and/or permissions you are granting to Tierly to take actions on your behalf. At any time, you may be able to revoke Tierly’s access to those accounts using the respective third party’s settings page (e.g. here for Google).

Promotions

Tierly may operate certain promotions from Tierly-operated accounts on third party platforms such as Instagram, Twitter, and Facebook. Personal data collected by Tierly as part of such promotions will be used in accordance with this Privacy Policy.

Adult Content and Age Verification

If you are a creator or subscriber engaging with adult content (i.e., content that includes nudity or sexually explicit material), Tierly may require additional information for age verification and content compliance purposes. Creators offering adult content are responsible for ensuring they comply with all relevant laws, including obtaining consent from all individuals depicted in their content and ensuring that all content is legally compliant.

For creators, adult content self-identification will be requested during the account creation process through a checkbox confirming that you are over 18 years of age. If you are subscribing to or engaging with adult content, you may be asked to confirm that you are over the age of 18 to access certain materials.

We do not collect, process, or share more data than necessary for age verification and compliance. However, depending on the content you interact with, additional age verification steps may be required by our third-party payment processors, partners, or in response to regulatory requirements.

Tierly will take swift action to remove any content that violates our Terms of Service or applicable laws, including the permanent suspension of creators who engage in illegal activities or violate our content guidelines.

If you encounter content that violates these guidelines, you can report it directly to report@tierly.me.

Cookies on Tierly’s Websites

To summarize: Tierly uses cookies and similar technologies to provide our products and services. Some cookies are essential for our websites to work, while others aren’t, but enable features, functionality, and/or use cases that may provide you with a better product experience and/or help Patreon operate and offer our products and services. If you choose to delete or block cookies, some features of our websites may not work as intended.

Essential Cookies:

These cookies and similar technologies are necessary for our websites to work properly, including authentication and logging in, ensuring the ability to securely complete transactions, preventing fraud, and maintaining the security, safety, and integrity of Tierly's services.

Functional Cookies:

These cookies and similar technologies are necessary for non-essential features of our websites to work properly, including remembering the language in which you’ve selected to view our websites and some other types of preferences and settings.

Analytics Cookies:

These cookies and similar technologies help us learn, measure, and improve how our websites are used and how they perform, including measuring and understanding user behavior and usage patterns.

Marketing Cookies:

These cookies and similar technologies help Tierly market our own services, including to existing and potential creators and members. These cookies may, for example, be used to measure the performance of such marketing campaigns and define the audience for such marketing campaigns, including marketing Tierly’s products and services to you or audiences similar to you via personalized advertising (also referred to as online behavioral advertising or interest-based advertising) as controlled by your marketing preferences.

"Do-not-track" signals

Your browser may be configured to transmit a “Do Not Track” signal to websites that you visit. There is no industry-standard approach to what this signal means. Accordingly, Tierly does not monitor or otherwise respond to these “Do Not Track” signals.

How to manage cookies

You can see and adjust your cookie preferences for your current browser by using your web browser’s settings to decline cookies, delete cookies, or alert you when a website is attempting to place a cookie and you may be able to consult your web browser’s documentation to learn more about that. Disabling cookies on Tierly or any Creator’s site hosted by Tierly may break functionality.

Information Collected by Third Parties

Cookies

Third parties may use cookies on our website. A cookie is a small text file that a website stores on your computer or mobile device when you visit the site. Please see our section on Cookies above for more information on the use of cookies on Tierly. 

Social Media Features and Widgets

We may use social media and related products and features, including a Discord server, the Facebook Like button, and widgets, such as the Share button or similar interactive mini-programs that run on Tierly. These features may collect your IP address and other personal data, including which page you are visiting on our site, and may set and/or read cookies. Social media features and widgets are either hosted by a third party or directly on Tierly. For more information on the technologies used by these third parties, the information they collect, and how that information is used, please refer to their respective privacy policies. Below are links to the privacy policies of the most used such services for easy reference:

• Discord: https://discord.com/privacy
• Facebook, including Instagram: https://www.facebook.com/about/privacy/
• Google, including YouTube: https://policies.google.com/privacy
• Snapchat: https://snap.com/en-US/privacy/privacy-policy
• TikTok: https://www.tiktok.com/legal/privacy-policy-us
• Twitch: https://www.twitch.tv/p/legal/privacy-notice/
• Twitter: https://twitter.com/privacy

How We Use Information

As applicable, we use the information we collect to:

• provide and improve the Tierly platform;
• respond to inquiries or technical issues;
• communicate with you about service updates;
• monitor and enforce compliance with our Terms of Service;
• comply with industry requirements, self-regulatory guidelines;
• verify your identity to comply with industry requirements, self-regulatory guidelines;
• enable you to sign in to your account;
• enable you to subscribe to creators and/or purchase subscriptions and offerings on Tierly;
• process payments and payouts;
• apply VAT and/or sales tax;
• deliver membership benefits and other offerings;
• send you messages and notifications, including push notifications, email, and SMS/MMS as controlled by your notification preferences;
• provide you with information about Tierly, Tierly products, and your memberships and offerings on Tierly;
• provide you with customer support and reply to your questions;
• understand and analyze how you use the service;
• conduct research and development to improve Tierly and develop our products and their features;
• prevent fraud, abuse, and illegal activities on Tierly, including using automated processing and manual review; and/or
• provide you with reasonable accommodation if you notify us of a disability.

Information Shared with Creators

By subscribing, purchasing a membership or offering from Tierly that is offered by a creator, or otherwise engaging with or becoming a subscriber of a creator, you agree to share personal data with that creator that may include:

• your full name in your profile;
• your avatar image in your profile;
• your email address;
• your other Tierly profile information, including your avatar image;
• your physical address, city, state/province, and country if you select a membership or offering with a physical benefit and choose to provide your shipping information;
• all information about your pledge, including amount and start date but not your full payment card information; and
• some aggregated data about how you use Tierly, including analytics like post views, video views, and video view duration.

When you use Tierly to send a message to another user, including a creator, the contents of that message will be shared with the recipients you select.

Information Shared within Communities (Creator Sites) on Tierly

By subscribing, purchasing a membership or offering on Tierly that is offered by a creator, otherwise engaging with or becoming a subscriber of a creator, or by creating a creator site yourself, you are joining that creators community. This community is composed of the creator and people who have subscribed to, purchased a membership or offering on Tierly that is offered by, or otherwise engaged with or become a subscriber of that creator. You agree to share personal data with that community that may include:

• your full name in your profile for that community;
• your avatar image in your profile for that community;
• your comments on posts within that community

Information Shared with the Public

The following information may be publicly accessible or otherwise shared with members of the public:

• For subscribers:

  • No information is available publicly, all information of subscribers to a creators site are secured behind the authentication and paywall to access the site.

• For creators:

  • your public Tierly profile, including your user name, avatar image, your public banner image, and location information you’ve added;
  • social media accounts you’ve connected to your Tierly account;
  • your public biographical description if you’ve added one to your site;
  • the price you have set to subscribe to your site;

Information Shared with Third Parties

We never sell your information to third parties. Other than information that is shared with creators, shared with communities on Tierly, or shared with members of the public, we will only share data with third parties under the following circumstances:

• Tierly’s service providers: these are companies that are contractually engaged with us to provide us with services, including cloud hosting, content distribution, security, order fulfillment, email and document management, internal communication/chat, analytics, credit card processing, multi-currency settlement solutions, and fraud detection and prevention. We may share your personal data with such service providers subject to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures, and on the condition that these third parties use your personal data only on Tierly’s behalf and pursuant to our instructions (service providers may use other non-personal data for their own benefit).
• Government and law enforcement agencies
• Tax reporting: to satisfy obligations to report information to tax authorities, including reporting information about creators’ earnings on Tierly, tax identification information, and information related to transactional taxes such as Valued Added Tax, Goods and Services Tax, other local service or sales taxes in non-US locations, and state sales tax in the United States.
• Legal process and law enforcement: to protect the security or integrity of Tierly, as well as to protect the rights, property, and safety of Tierly, its employees, subscribers, creators, or others, or if we believe that disclosure is reasonably necessary to comply with a law, regulation, or other valid legal process (e.g. subpoenas or warrants served on Tierly). When legally permitted to do so, and under appropriate circumstances, Tierly will endeavor to notify you (typically by email) when we intend to release your data pursuant to a valid government request, law-enforcement request, or other legal process.
• Any third parties connected with the sale, merger, bankruptcy, sale of assets, or reorganization of our company: in such a circumstance the promises in this Privacy Policy apply to any data transferred to a new entity.
• Third-party services to which you’ve connected your Tierly account: when you connect your Tierly account to other websites, apps, or services, you may be asked to give those websites, apps, or services access to information about your Tierly account and/or permission to perform actions within your Tierly account on your behalf. If you choose to take such an authorization action, then Tierly will follow your instructions and grant the access or permission that you’ve selected.

Your Preferences and Control over Your Data

Choosing Your Preferences

On www.tierly.me, you may find your settings in the left navigation panel after you log in to your account. Settings let you see and adjust your account preferences, including privacy preferences. You can separately see and adjust your cookie preferences for your current browser for tierly.me in your browsers settings, adjusting cookie preferences may lead to broken functionality.

Marketing

Tierly does not currently run any marketing campaigns

Controlling Your Data

We enable individuals to:

• access their personal data that Tierly has collected;
• correct or rectify any such personal data that they believe is inaccurate;
• restrict or oppose the processing of their personal data;
• delete their personal data; and
• transport their personal data.

You can do this on Tierly by making a privacy request to privacy@tierly.me

If you are unable to log in to your account, and are unable to recover your account with a password reset in order to lodge your privacy request, then you may reach out to privacy@tierly.me. We reserve the right to refuse access to or recovery of an account, at our sole discretion, in order to prevent an unauthorized takeover of your account or unauthorized access to your personal data.

Verification of Requests

Users typically maintain password-protected accounts with Tierly. If you submit a request to exercise your privacy rights, you will be asked to verify the request by logging in to your Tierly account, or to verify your identity in another manner.

If we are unable to adequately verify your request at our sole discretion then, in order to protect against unauthorized access to personal data, we reserve the right to deny the request.

Do Not Track Signals

Your browser may be configured to transmit a “Do Not Track” signal to websites that you visit. There is no industry-standard approach to what this signal means. Accordingly, Tierly does not monitor or otherwise respond to these “Do Not Track” signals.

Contacting our Data Protection Officer

If you have privacy concerns or questions, you can contact our Data Protection Officer (DPO) via email at privacy@tierly.me with “FAO DPO” in the subject title.

Complaints

We take your privacy queries seriously, and are committed to resolving any complaints that may arise about our collection or use of your data. If you believe your privacy rights have been infringed, we encourage you to contact our DPO at privacy@tierly.me. You may also have the right to complain to the appropriate data protection supervisory authority.

Establishing an Authorized Agent

You may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government ID, and the authorized agent’s valid government ID. Please contact privacy@tierly.me with your request. In order to prevent an unauthorized takeover of your account or unauthorized access to your personal data, we may decline access to or recovery of your account at our sole discretion.

Our Data Retention Period

Tierly stores your personal data until it is no longer necessary to provide our services, or until you ask us to delete it. We may continue to retain some information even after you delete your account if we are required to do so in order to comply with applicable laws.

Children

Tierly is not directed to children, and you may not use Tierly if you are under the age of 13. You must also be old enough to consent to the processing of your personal data in your country (in some countries, this may require parental or legal guardian consent).

To create a creator page or purchase an offering or subscription on Tierly, you must be at least 18 years old, or have the permission of your parent or legal guardian if you are between 13 and 17 years old.

However, you must be at least 18 years old to subscribe to a creator who has self-identified as Adult/18+, or to purchase any offering labeled as Adult/18+. Accessing, subscribing to, or purchasing content marked as Adult/18+ is strictly prohibited for anyone under the age of 18.

Changes

We may sometimes make changes to this Privacy Policy. If we make a change to this Policy that, in Tierly’s sole discretion, is material, then we will let you know before the changes come into effect. Continuing to use Tierly after a change to this policy means you accept the new policy. If you have any questions, please email privacy@tierly.me.